Partnership begins with the piece “gua Inspira”, which highlights the importance of the element and the company’s products
VML won the Socol account and will now be the company’s communications agency. To celebrate the moment, both companies announced the launch of the “gua Inspira” campaign, the result of the partnership that began in January.
With a manifesto film, the piece presents the public with a tribute to water while highlighting the brand’s products.
“Docol believes that products with a differentiated and sustainable design promote a positive impact on people’s lives, especially when they are linked to this vital element that is water. The new ‘gua Inspira’ campaign is a celebration of this belief, which has been driving our growth for 67 years old”, said Anderson Moraes, Marketing Director.
It’s great to launch VML in Brazil and, soon after, announce the partnership with another brand that is a reference in its segment. It is an honor to contribute to Docol further accelerating its growth path, says Karina Ribeiro, CEO of the agency. We are happy to be chosen to translate Docol’s values effectively and with an offer of integrated creative solutions that range from communication to commerce, added Ana Toscano, COO of VML’s Commerce unit.
