The singer’s performances are connected with the brand’s “Bota Pra Ferver” campaign
Rexona renewed the partnership and is participating for the third consecutive year in “Ensaios da Anitta”, which consist of shows that tour the country and precede the Rio singer’s block.
As part of the agreement, the presentations connect with the brand’s “Bota Pra Ferver” campaign, which encourages revelers to play during Carnival. In addition, the partnership also includes gifts and experiences for fans.
“Of all the moments of the year, we know that Carnival is challenging for the revelers. They play, jump, move and dance. And for that, nothing better than us to encourage the confidence of Brazilians to play and enjoy the party until the end , without worrying about sweat and bad odor. Rexona will be the brand that doesn’t abandon the revelers in this sense, and will make them boil in this Carnival ‘warm up’ with Anitta”, explained Viviane Ramos, marketing director of Deodorants at Unilever.
The opening of “Ensaios da Anitta” took place in Salvador, on January 6th, at the Convention Center and, after visiting Florianpolis, Brasilia, Recife and Rio de Janeiro, the next presentation will take place in São Paulo, this Thursday – fair (25), the city’s anniversary.
The last performance will also take place in São Paulo, on February 4th and, for the date, Rexona has prepared an augmented reality action in partnership with Anitta, which recreates the singer’s image and movements, promoting a fun experience “alongside ” by the singer.