Faced with a process of turnaroundwith a focus on consolidating its brands, GPA, responsible for the networks sugar powder e Extraannounces to Africa Creative as your new strategic communication partner. The agency won the competition held in the last months of 2023.
The partnership represents another step towards renewing the positioning of two of the most beloved brands in Brazilian retail, and reinforces GPA’s actions in leading the company’s restructuring process, which defined, among the main strategic projects, the resumption of Po de Sugar in a prominent position in Brazilian retail.
As a result, GPA’s entire strategy began to be directed towards customer satisfaction, investing heavily in initiatives focused on improving the experience and level of service, restructuring stores, new commercial dynamics, among other actions.
“We are very excited about the arrival in Africa and we believe that, together, we will make 2024 an incredible year for both brands, which are a reference in Brazilian retail and have a strong connection with consumers. The objective is to reinforce our presence in the market, highlighting the value propositions of Po and Extra and the commitment to customer satisfaction. We want our campaigns to not only reflect the excellence of our products, but also highlight our dedication to creating unique experiences to retain and delight those who choose us every day”, says Joaquim Sousa, Executive Director of Commercial and Marketing at GPA.
The new agency will be responsible for developing the entire strategy for this new moment for communicating the Po de Acar brand, as a reference in the supermarket segment. premiumin addition to restoring the strength of the Extra brand.
“Combining the expertise of GPA with the boldness of Africa Creative, we are ready to write together a new chapter full of innovative ideas and memorable campaigns that will transform GPA’s communication. We have the challenge of further strengthening their brands, which will be done with an exclusive team within the agency. more than a partnership, the meeting of two creative forces to impact and delight”, concludes Mrcio Santoro, partner, co-president and CEO of Africa Creative.
Follow Adnews on Instagrame LinkedIn. #WhereTransformationHappens
