Signed by Hubble, the piece features dialogues inspired by the moment the reality show participants enter the house
Oi announced the launch of a new campaign that aims to promote the presence of Oi Fibra in Big Brother Brasil 2024.
In the play, signed by Hubble and titled “T Dentro”, starring comedians Whindersson Nunes and Patrcia Ramos. The film shows Nunes opening the door to her home and inviting the comedian and influencer to enter.
The entire campaign features communication that refers to the moment the reality show participants enter the house.
“Fibe (the company’s fiber) is the master of connection. It has a good sense of humor, is ironic when necessary and uses a language native to social media, addressing current topics and opportunities. It also talks about the attributes of the Oi brand and fiber itself, a in a light way, creating bonds and getting closer to the people who are interacting on our profiles”, said Lvia Marquez, director of Communications and Brand at Oi.
The brand’s partnership with BBB 24 aims to increase the visibility of Oi Fibra and provides for brand activations, reinforcing the quality of the product within the Cine BBB Oi Fibra session, which takes place every Monday for subscribers and esters for the Globo audience.
