Agreement included highlighting the Kaiak line and allowing the public to follow the event on Rede Globo platforms
Natura announced that it will be the sponsor of the Salvador Summer Festival broadcast, which will take place on the 27th and 28th of January.
The sponsorship project is part of the campaign created by the Gallery, which has the concept of “what if you felt the power of freshness on your skin?”, and which includes regional deliveries with merchandising on open TV, and national deliveries with inserts from the film 30″, vignettes and banners.
With the agreement, the public will have access to complete coverage through Rede Globo’s multiplatforms, involving open and closed TV, digital channels and portals.
Furthermore, the sponsorship will also highlight Kaiak, which will bring to the transmission the power of freshness and the celebration of the connection between human beings and water.
