Piece created by Galeria is advertised on TV, social media and OOH
McDonald’s announced the launch of the new Tasty family snack, the Big Tasty Turbo Queijo, which has three layers of cheese.
The piece, signed by Galeria and produced by Czar, highlights the hamburger as a “wave of cheese” and shows two friends who gather in the living room to eat. Punch Audio’s audio production.
“Everything about Big Tasty Turbo Queijo is superlative. The size of the meat, the flavor of the sauce, the three layers of cheese. The campaign is the translation of all this indulgence, with a pop language, fun as Mqui always does”, said Carlos Schleder , Executive Creative Director of the Gallery.
In addition to the TV film, the communication unfolds digitally and includes the participation of influencers Vittor Fernando, Mirella Qualha, Carol Moreira and Bomtalvo. The campaign will also feature OOH media.
“The Big Tasty Turbo Queijo is the ideal sandwich for those who are very hungry, and now more than ever for those who love cheese. I’m sure that all this ‘cheese’ will guarantee the joy of Tasty Lovers and even more fans of the brand”, he added Srgio Eleutrio, Marketing Director at McDonald’s in Brazil.
