Ana Moises assumes the presidency of the entity; Alexandre Guerrero (Eletromidia) and Francesca Picchi (Mercado Ads) are some of the advisors
IAB Brasil announced the new professionals who will be in charge of its Board and Council elected for the year 2024. With the leadership of Ana Moises, who assumes the presidency of the organization, the entity says that one of the objectives is to work towards the development of emerging themes .
In addition to being President of the IAB, Ana is Director of LinkedIn’s Marketing Solutions area for Latin America, with more than 22 years of experience in the internet and media market.
The association will have advisors Alexandre Guerrero (Eletromidia), Celso Ribeiro (BR Media), Francesca Picchi (Mercado Ads), Celia Goldenstein (Magalu), Manzar Feres (Globo) and Essio Floridi (Samsung).
In addition to the specific names for the verticals, new additions to the team are: Paula Puppi (WPP), Poliana Souza (Unilever), Priscilla Barsotti (Spotify), Ricardo Ubrig (Ifood) and Vicente Varella (Lew Lara/TBWA)
The members of the IAB Board of Directors and Council are elected from among member companies, performing their duties voluntarily to promote the association’s progress and strengthen its interaction with the market.