Scuderia will be renamed Visa Cash App RB F1 Team and the brand will have a logo printed on both teams’ cars
Formula 1 arrives in the 2024 season with a new look and sponsorship. Red Bull and Visa announced an agreement and the payment sector company will become the global partner of the two teams that Red Bull maintains on the category grid.
With the agreement, the scuderia will be renamed Visa Cash App RB F1 Team previously known as Scuderia Alpha Tauri. In addition, the brand will also be part of the F1 Academy women’s circuit and will have its logo displayed on both teams’ cars.
“This is an innovative partnership and a great opportunity for the brand to engage in one of the fastest growing sports communities on the planet. This alliance reinforces Visa’s vision of inspiring people to pursue their achievements, striving to take small steps and improve every day, during every race or event,” said Frank Cooper III, Visa CMO.
