A BETC HAS announces the hiring of Carol Boccia as co-president of the agency to, alongside Diego Alonso, lead the operations and business development of the company, which currently has 600 employees and offices strategically located in São Paulo and Rio de Janeiro.
With more than 25 years of experience in the communications industry and highly respected by the market, Carol led the operations of Africa Creative, one of the most prestigious agencies in Brazil, where she worked for 12 years and served as COO. In 2019, she was one of those nominated for the Cabor Award as best customer service professional.
Boccia built a solid career with stints at renowned agencies such as Almap BBDO, Leo Burnett and Carillo Pastore EURO RSCG, managing brands such as Brahma, Budweiser, BRF, Vivo, Heinz, O Boticário, J&J, Philips, P&G, among others. Additionally, he led teams on several projects of national, regional and global relevance.
Graduated from ESPM and with specializations from Miami Ad School, Berlin School of Creative Leadership and Hyper Island, Carol is a professional passionate about creativity. Committed to the relentless pursuit of creative excellence, she believes that impactful and engaging campaigns are the key to connecting with consumers and driving business results.
“I am extremely happy and honored to take on the position of co-president of one of the most important agencies in the country. My commitment is to lead this talented team in a light and human way, elevating the agency to unprecedented levels of success. With a passion for communication and strategic vision, I am ready to give the BETC HAVAS brand an even more Sexy&Bold personality”, says Carol Boccia.
BETC HAVAS is currently the largest Brazilian agency in media investment, according to Cenp-Meios; was considered one of the best agencies in new businesses and also the integrated advertising agency best rated by clients according to the Agency Scope 2022/23 study, by Scopen.
“We are very happy to welcome Carol. I am sure that, with his vast experience and dedication, leading the agency in the co-presidency alongside Diego, he will contribute significantly to the delivery of even more innovative and effective services to our clients, to maintain our position as one of the largest and most relevant agencies in the world. Brazilian market”, comments the founder, CEO and CCO of BETC HAVAS, Erh Ray.
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