Executive, who arrives from Dentsu Creative in the United States, takes over the position that was held by Ricardo John
Paulo Fogaa was chosen as CEO of the FCB office in Brazil to replace Ricardo John, who left the agency at the end of last year. The executive, who will take on the role at the end of February, arrives from Dentsu Creative in the United States, where he had the same position.
Before that, he was a founding member, global COO and Partner at Gut, where he ran the agency’s global operation in offices in Miami, Toronto, Mexico, So Paulo and Buenos Aires. Paulo was also Global COO at David, responsible for the offices in Miami, Buenos Aires and São Paulo.
At the beginning of his career, he spent seven years at Ogilvy, where he became Managing Director of local, regional and global brands for The Coca-Cola Company.
Fogaa worked on campaigns such as “Google Home of the Whopper”, “Wiener Stampede” and Budweiser’s Super Bowl actions to support vulnerable communities. He has been featured on important industry lists, including Advertising Age’s “40 Under 40” and Adweek’s “50 & Young Influentials.”