Piece, titled “The House of All Carnivals”, signed by Pullse
The Casas Bahia Group brands got into the Carnival spirit and will be present in blocks in Salvador, Rio de Janeiro and So Paulo. To celebrate the season, the company also announced the launch of its new campaign, which features a new version of the song “100% Voc”, by singer Bell Marques.
The piece, titled “The House of All Carnivals”, written by Pullse and focuses on the different ways of celebrating Carnival in Brazil.
“Our mission is to be with our customers at every moment, whether in the comfort of their sofa at home or on the streets, jumping next to the blocks. We are dedicated to serving them at all times, exactly as they want and deserve, and this campaign comes stop reinforcing this. If there is Brazilianness, diversity and joy, we cannot be left out”, said Vivian Zwir, marketing director at Grupo Casas Bahia.
The campaign’s communication strategy also includes actions on social media with the participation of several influencers and celebrities such as Marcos Pasquim, Giovana Antonelli, Vitria Strada, Fabiana Karla and Jonathan Azevedo.
Street blocks
In the capital of Bahia, Casas Bahia will join hands with the Meninos Rei brand, owned by brothers Cu and Junior Rocha, to distribute accessories with an exclusive print created for the occasion. Furthermore, the brand will also be on Nuoutro.
“This collaboration with Meninos Rei was a way we found to connect Casas Bahia with a genuinely Bahian brand and thus reinforce the regional connection, valuing local culture”, explained Lucas Pardo, Branding Coordinator of the Casas Bahia Group.
The retailer will also be present in the singer Bell Marques’ blocks, and in the Tik Tok blocks in Rio de Janeiro, São Paulo and also in Bahia. In Rio de Janeiro, the brand will be on Bloco da Favorita and, in So Paulo, on Agrada Gregos e Troianos.
Sofa Block
And all customers, whether enjoying the party on the street or on the sofa at home, will be able to take advantage of special discounts and free shipping on thousands of products. In addition to payment facilities such as installments of up to 30 installments on the Casas Bahia card and up to 24 installments on the card.