This Thursday (25), the BIC invites all São Paulo residents to celebrate 470 years of So Paulo in a special event on Avenida Paulista, in front of Shopping Cidade So Paulo. To promote its latest launch, the BIC EZ Reach Multipurpose Lighter, the brand prepared a unique experience to celebrate the city’s anniversary.
The BIC EZ Reach space will promote the brand, the product and a series of Instagrammable activations, with attractive scenographic elements for the public to record their moments with BIC. The brand also invites everyone to join in and sing happy birthday to São Paulo at noon, with the special participation of the singer and influencer Slender. The celebration will include the lighting of the city’s largest birthday candle and interaction between the artist and the consumers present.
Throughout the day, participants will be able to interact with BIC EZ Reach, testing it on its various functionalities and on different items, such as candles, incense, fondues and barbecue. This experience will provide visitors with an opportunity to learn more about the product and its various features. The festivities will end at 5:30 pm with comedian Raquel Real lighting the giant candle again, celebrating 470 years of SP twice!
And as SP breathes art, BIC promotes the construction of a Lambe-Lambe style mural! Strengthening ties with the local artistic community, the brand invited several amateur artists to contribute to the decoration of this wall. The cultural events will be publicized on BIC’s social networks, inviting the public to witness the talent of local artists in the mural created by them.
The BIC EZ Reach lighter offers practicality, ease of use and reliability in a multipurpose lighter. Developed for various lighting needs in indoor and outdoor environments, it stands out as the essential tool for all occasions involving flame.
Personalized OOH clock
Furthermore, Avenida Paulista received a special personalized clock from JCDecaux, which is located in front of Shopping Cidade de So Paulo, showing the public the brand’s new product. The furniture promotes the new BIC EZ Reach multipurpose lighter, which has an extended stem, offering greater safety by keeping your fingers away from the flame and enabling countless uses. The special clock will be on display for a week in the city.
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