O Bob’sthe first network of fast food and franchise in the sector in Brazil, announces the launch of Bob’s Sanduba de Mortadela in celebration of São Paulo’s 470th anniversary, celebrated this Thursday (25). The novelty is a partnership with Ceratti, a reference brand in the charcuterie market in Brazil. The snack has already started to be sold in Bob’s stores in the state of São Paulo, for a limited time.
With the slogan “Mo, Mortadela no Bob’s o rol. Cola!”, the brand created a sandwich with crispy bread on the outside and soft on the inside, filled with Ceratti mortadella, slices of cheese and the chain’s traditional Big Bob sauce. The brand’s inspiration is the famous “mortadella sandwich”, a gastronomic icon of São Paulo residents that was born in the mid-1930s in the central region of the city, and since then, has conquered the taste buds of tourists.
“For us, developing a product that is a symbol of the capital of São Paulo is a unique feeling. A city that welcomed us and welcomed Bob’s franchises with open arms. It’s a way of giving back to the population with an original, regional and exclusive snack that tickles so many palates. We are happy to have the partnership with Ceratti, which brings its expertise to every detail of this launch”, celebrates Renata Brigatti Lange, Marketing Director at Bob’s.
For the fourth consecutive year, Ceratti is the favorite brand of mortadella among São Paulo residents, according to the 2023 DataFolha survey.
“We are very excited about this partnership to celebrate the 470th anniversary of the city of São Paulo with a reinterpretation of this São Paulo gastronomic icon, the Sanduche de Mortadela Ceratti, prepared by the first chain of fast food from Brazil, Bob’s. This collaboration delivers a sandwich full of personality and unparalleled flavor”, celebrates Mauro Preti, CEO of Ceratti.
The public can try the product until January 31st at Bob’s restaurants located throughout the state of São Paulo. The suggested value of the trio is R$29.90.
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