Lucas Feltes will evaluate works in the Digital and Social & Influencer category in one of the biggest awards in global advertising
The Dubai Lynx organization has released the list of judges for the festival, which will be held between the 5th and 6th of March, in Dubai, in the Arab Emirates. The 62 professionals chosen are from 33 countries. And only five of them are Brazilian. Among the representatives from Brazil is Lucas Feltes, CEO of WT.AG, an agency with 20 years of experience in the national advertising market.
A sister festival to Cannes Lions, held in France, Dubai Lynx is an annual award that celebrates and recognizes creativity in the advertising and communications industry in the Middle East and North Africa (MENA) region. One of the largest festivals in the segment in the world, Dubai Lynx serves as a showcase for the region’s creative talent, allowing agencies, professionals and brands to showcase their best work.
Lucas Feltes will be one of the judges in the Digital and Social & Influencer category, for social media campaigns with the participation of influencers. The choice of my name is an unprecedented and incredible feat for WT.AG. Being among the best professionals in the world is very important for the agency’s internationalization and growth movement, commented Lucas, who will have Anna Qvennerstedt, from Forsman & Bodenfors, as president of the jury in this category.
WT.AG has always been digital first, combining creativity with branding and performance. I will help evaluate the best digital and social work precisely based on our portfolio and expertise, highlighted the businessman. Working with national and international clients was fundamental in choosing Lucas for the Dubai Lynx jury. Our origin is Rio Grande do Sul, but for five years we have also been established in São Paulo. We have stood out in the national market as an agency that was born outside the Rio-So Paulo axis and has done important work with national and international brands.
In addition to Lucas Feltes, the other Brazilians who make up the panel of judges are: Matheus Gugelmim, project director at the audio production company Vox Haus; Alexandre Vilela, vice-president and creative director of the BETC Havas agency; in addition to Ana Balarin, representing Wieden+Kennedy from England; and Rafael Rizuto, from the Dentsu Creative agency in the United States.
WT.AG is an advertising agency that serves clients such as Abicalados, Arezzo&CO, Assist Card, Bairro Golden Lake, BarraShoppingSul, Carrano, Herval Mveis e Colches, Macromix Atacado, Nomad Global, NrnbergMesse Brasil, Rissul, Tudo Pra Cabelo, Unicred, Unilever , Via Marte and Vicenza.
