Brand will work on the motto “O Planeta de Todos” and will have spaces at the event that takes place on the 2nd and 3rd of February in Rio Grande do Sul
Renner announced its activities for Planeta Atlntida 2024, which will take place on the 2nd and 3rd of February on Atlntida beach, located on the north coast of Rio Grande do Sul.
With the motto “The Planet of Everyone”, the brand will bring new features such as Backstage Renner, a beauty and look customization space, in addition to traditional activities such as the Ferris Wheel, the distribution of Batecos Renner to rock the party, the Battery meter, space to rest, cell phone recharge and collection of batteries for recycling and special appearances at Camarote Renner, which will feature Brunna Gonalves and the couple Bruno Gissoni and Yanna Lavigne.
“As an accomplice brand, Renner always wants to be close to its customers in experiences that connect music, fashion and fun. That’s why we have prepared a series of actions that speak both to the generation that grew up with the festival and to those who are going for the first time. time”, said Maria Cristina Meron, director of Corporate Marketing at Lojas Renner SA
At Backstage Renner, located in the Planeta cabins area, the brand will offer experiences of customizing looks, as well as hairstyles and makeup with Alchemia products.
At Camarote Renner, influencers will record the best moments of the party on their Instagram profiles. At Roda Gigante Renner, the public will have a 360 photo station, a ball pit and giveaways.
During the month of January, Renner will invite the public to get into the Planet’s spirit through content about looks and beauty. On social media, creators Martina Sanzi, Kyzy Mello, Duda Buchmann, Eduarda Peixoto and Wellingthon Costa will give makeup and hairstyle tips.
To bring the energy of Planeta Atlântida to its followers on social media, the squad will also create content in real time and on Renner’s Twitter, Tiktok and Instagram accounts, the public will be able to check out backstage coverage, interviews with planetariums and all details of the brand’s spaces at the event.
