FCB Brasil has a new CEO and BETC Havas hired a co-president; see the hires of the week
The holiday week in the capital of São Paulo ended with important changes in the leadership of some agencies. BETC Havas arrived Carol Bocciawho assumed the role of co-president, alongside Diego Alonso.
Boccia arrives from Africa Creative, where he has been for the last 12 years, with the mission of leading the operations and business development of the company, which has offices in São Paulo and Rio de Janeiro.
Already FCB Brazil, new year, new CEO. The agency repatriated Paulo Fogaa, until then at Dentsu Creative in the United States, to the position of CEO. Fogaa will replace Ricardo John.
The executive was a founding member, global COO and Partner at Gut, where he ran the agency’s global operation in offices in Miami, Toronto, Mexico, So Paulo and Buenos Aires. Paulo was also Global COO at David, responsible for the offices in Miami, Buenos Aires and São Paulo.
At the beginning of his career, he spent seven years at Ogilvy, where he became Managing Director of local, regional and global brands for The Coca-Cola Company.
Already Talentafter Carol Escorel left to be COO at WMcCann, the executive should arrive Eduardo Megalecurrently at Artplan São Paulo as head of business and operations.
As Propmark found out, Megale received the invitation officially, but has not yet formalized either his departure from the Dreamers Group or whether he is going to join the Publicis Group at Talent Marcel.
While some arrive, others leave. The low of the week occurred in Publicis Groupe: to sada of Cludia Fernandes as group CMO. Fernandes arrived in October 2023 to be responsible for all communication at Publicis Groupe Brasil, including marketing, internal and external communication and events.
Hiring and promotion
A Fibra.ag hired and promoted. Gabriela Junqueira was promoted to the position of head of customer service, and Gabriel Boaventura, Andrew Rezende e Camila Gonzalez These are the new names on the agency’s staff.
Nova head at Ipsos
The research institute Ipsos presented, this week, Hadassa Edueta, who assumes the position of head of customer experience. Graduated in economics, the executive pursued her career in the marketing area, focusing on strategic planning, CMI, customer experience, innovation, product development and 360 Marketing Campaigns.
In producers
A Sugarcane Films announces Diego Locatelli as its new stage director. Starting in advertising in 2020, Diego participated in campaigns such as EAF for Ogilvy, Yamaha for Suno, Volkswagen for AlmapBBDO, and Dorflex for Publicis.
Already Ultravioletthe news was Luiza Campos, who became part of the casting of scene directors. The professional divides herself between advertising films, series for TV channels and authorial works, where she works as director and screenwriter.
Luiza worked at Mixer Films and Vetor Zero.
(Credit: Photo by Sean Pollock on Unsplash)
