Ecglobal, a company from Haus, Stefanini Group’s marketing platform, is launching the book ‘Love Brands Brasil’ this month. The pioneering work in the analysis of the love relationship between brands and consumers in the Brazilian industry.
In addition to an in-depth analysis of the Net Love Score (NLS) results released last year, a proprietary metric used by the company to measure this affection, the publication also presents a compilation of articles by company experts on the topic. It also highlights a special chapter written by Ana Gabriela, director of Marketing and Insights at iFood, who further enriches the content with her experience and unique perspective.
The book ‘Love Brands Brasil’ shows a comprehensive study that delves into the current scenario of relationships between brands and consumers, with an emphasis on the relevance of emotional connections, taking into account behavioral transformations and the role of artificial intelligence. You insights fundamental elements present in the book derive from the research ‘The Brands that Conquered Brazil 2023’, based on the NLS. This work offers an in-depth and insightful view, anchored in hard data and expertise gained from this valuable research, highlighting the crucial role of emotions and technology in building lasting bonds between customers and companies.
“In addition to mental reading, this book is an amplified guide that invites the reader to delve into the heart of the consumer. This is an approach that goes beyond the surface, providing a deep understanding of the emotions that drive purchasing decisions. Essential for marketers, business leaders, and researchers, it highlights the ever-evolving dynamics of brand love. an understanding that can be used to build lasting brands and promote sustainable growth”, highlights Adriana Rocha, Global CEO of Ecglobal.
The content addresses how generational and cultural changes are reshaping the dynamics of these relationships. In a digital landscape that is constantly evolving, understanding and adapting to these transformations becomes increasingly essential for maintaining the relevance of brands. In this context, the guide offers comprehensive content, providing a deep understanding of what makes a brand considered “top of heart“. Additionally, it presents key strategies for creating a brand experience that resonates with consumers’ identity, values, and emotions. The publication emerges as an invaluable resource for those who wish to immerse themselves in the essential strategies that contribute to the true esteem and durability of businesses.
The digital book is available for free on official website of the Stefanini Group.
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