#BotifazVero will visit more than 20 beaches and water spots in the country, bringing experiences to the public
Boticário decided to celebrate the hottest season of the year by being present in more than 20 locations on the Brazilian coast and water destinations with the #BOTIFAZVERO campaign.
On the northeastern coast, for example, the company will have two customized kombis by February 4th, which will cover more than 2,600 kilometers in seven states in the region. They are on the action itinerary of Canoa Quebrada and Fortaleza (CE); Pipa and Parnamirim (RN); Porto de Galinhas, Tamandar and Recife (PE); Macei (AL); João Pessoa (PB); Aracaju (SE) and Salvador (BA).
Anyone who goes to the place where the vehicle will be parked can take advantage of massage and hairstyling services offered by local micro-entrepreneurs, take photos in Instagrammable spaces, participate in games and win gifts, in addition to trying products from the sun protection, hair, perfumery and body care.
“With our Kombi, we want to strengthen the relationship with the public, generating differentiated experiences that remain in their memories, in addition to offering products and services that are the face of summer, including our sun protection line, hair and skin care products For us, it is essential to consider the different ways to enjoy the season in every corner of Brazil, said Boticário’s Regional Marketing Director, Jacqueline Tobaru.
In Bahia, two other locations – Guarajuba and Porto Seguro – are also on the Boticário route and will host a similar event, entitled Espaço Vero O Boticário, with a personalized display, product testing and distribution of gifts.
In the South and Southeast, the brand will be present in Praia Grande and So Sebastio (SP); Vitria, Serra and Vila Velha (ES); Capo da Canoa and Rio Grande (RS) and Florianpolis (SC) to provide consumers with services, product trials, gifts and Boti.Sun, the brand’s sun protection line.
In Santos (SP), there will be Espaão Boti at Arena Praia & Cia, which will have a 360 camera as a differentiator. Also in So Paulo, the city of Olmpia (SP), known for its thermal parks, hosts Bike Boti, at Thermas dos Laranjais, with the distribution of sunglasses and sunscreen.
Esprito Santo receives similar activities to those in Guarajuba and Porto Seguro (BA), with experimentation with different lines of the brand’s products, services and games with the distribution of gifts.
