Heloisa Pupim, Renato Broggin and Veronica Gordilho Araujo were promoted and assumed the position
After presenting its trio of co-CCOs, Africa Creative announced another move. Now, the agency’s management and business area now has Heloisa Pupim, Renato Broggin and Veronica Gordilho Araujo as co-COOs.
The trio will be responsible for boosting leadership, redistributing accounts, designing and customizing operations for each client in the house.
” a movement that has been going on since last year, but only now that we decided to announce the senior leadership position that Veronica, Heloisa and Renato acquired. As co-president and CEO, I can say that we have a lot of confidence in their work, everyone has played a brilliant role in leadership of business operations and are able to give total and unique attention to our clients, realizing the Africa way of being”, said Mrcio Santoro, partner, co-president and CEO of Africa Creative.
Heloisa Pupim has worked in Africa since 2010, when she arrived to take on the role of supervisor, working for clients such as Ita and Ambev. “Creative ambition, focus on results and capacity for achievement are what unites us and what moves us. This movement is a reflection of this partnership and these shared values. I am happy and honored to take this important step within Africa and excited for the next chapters of this story, especially alongside people I trust and admire”, highlighted Heloisa.
Renato Broggin has more than 20 years in multinational agencies with stints at Ogilvy, Leo Burnett, Dentsu and Talent. He arrived at Africa Crative in 2019 to lead the Ita operation.
“A huge commitment to continuing the great and lasting relationships we have with our customers. Adding our experiences to this new nucleus that is being formed, with the vision of distributing the best solutions for each brand with agility, efficiency and above all with the challenge to continue innovating in a market in constant transformation”, added the executive.
Finally, Veronica Gordilho Araujo has been with the agency since 2017, but previously had stints at Lew’lara\TBWA, DPZ Propaganda and McGarryBowen Brasil. “Africa is a place of passionate and ambitious people. And as a result, in addition to the creative consistency that we preach so much, we have a solid relationship with our clients. The objective is to always grow within our clients with relevance, results and creativity”, concluded Veronica.
