‘Here the music plays’ concept was developed by the Fbiz agency
Fbiz is the agency that signs the new positioning of Osesp (São Paulo State Symphony Orchestra) ‘Here the music plays’. The objective, according to the agency, is to break the idea that classical music is not for everyone.
Exploring the transcendent power of music to transform the public, the positioning shows that there are no barriers to connecting with the chords nor limits to this art.
With this idea, the communication seeks to expand the reach of classical music and invites people to the 2024 Season, remembering that subscriptions are already available on the Osesp website.
“Osesp is a Brazilian heritage: an international-class orchestra, which plays in one of the best venues in the world, the Sala São Paulo, with a repertoire for all ears”, said Fernand Alphen, CEO of Fbiz.
