Strategy reinforces the concept “We understand from the street”, developed by Estdio Criativo 99
99Moto debuted its sponsorship at the Rio de Janeiro Street Carnival with a presence at Bloco da Lexa, which took place this Sunday (28). The brand was responsible for the singer’s arrival at the event, which was attended by 150,000 revelers.
During the Block, Lexa thanked 99 for the partnership, pointing to some motorcyclists with yellow costumes and helmets.
Afterwards, the group in question took off their clothes and revealed their true identity, joining the performance, which was also attended by artists such as Tati Quebra Barraco, Hitmaker, Pantaleo and Treyce.
“With this action, we want to emphasize the Brazilian DNA of 99, highlighting the relevance of 99Moto, a modality that knows Brazilians, their cities, their corners and iconic places like no other two-wheel racing intermediation service. Rio de Janeiro had there is a very broad and rapid adoption of this modality, reinforcing its potential in the democratization of urban mobility”, stated Ana Verroni, senior marketing director at 99.
The strategy reinforces the concept “We understand from the street”, developed by Estdio Criativo 99. The activations were co-created together with Estalo.
