Docol, a Brazilian company that is a reference in sanitary metals, which uses design and technology to transform everyday moments through water, announces VML as its communications agency. The partnership began this January with the launch of the ‘gua Inspira’ campaign.
“Docol believes that innovative, distinctively designed and sustainable products promote a positive impact on people’s lives, especially when they are linked to this vital element, water. The new ‘gua Inspira’ campaign is a celebration of this belief, which has driven our growth for 67 years”, says Anderson Moraes, Marketing Director.
According to the executive, the choice of VML was based on the perception that the agency shares the same values as the brand.
“We look for partners who strive for excellence, design sensitivity and the desire to generate value for customers”, adds Anderson.
With a manifesto film, the new campaign presents the public with a tribute to water, the reason for the brand’s existence, while at the same time highlighting innovative products such as Doc Vox, the first voice-activated single-lever control in Latin America; Mix & Match Line, which allows total freedom of composition between spouts, actuations and colors, bringing personalization to different environments; DocolOznio technology, with Docol being the only Brazilian brand to offer products that eliminate more than 99% of bacteria and 75% of pesticides from the surface of food; and Naiade, a faucet awarded by the IF Design Award 2023, one of the most important design awards in the world, which establishes Docol as the most awarded brand in design in the segment, with products internationally recognized as icons of design excellence.
“It’s great to launch VML in Brazil, and soon after, announce the partnership with another brand that is a reference in its segment. It is an honor to contribute to Docol further accelerating its growth path”, says Karina Ribeiro, CEO of the agency.
Check out the full film below.
Technical Data Sheet
TITLE: GUIDE INSPIRES
PRODUCT: INSTITUTIONAL
CLIENT: DOCOL
AGENCY: VML (COMMERCE UNIT)
CCO: CARLOS SILVRIO
CREATIVE DIRECTOR: CARLOS SILVRIO
CREATION: FABIO MAIA/GUSTAVO SANTOS/LUCIANA GELLI/SANDRA MAGALHES/ VITOR ARARIPE
RTV PRODUCER: SORAYA IELPO
SERVICE: ANA TOSCANO /JULIANA BIONDI/LUCIANA MAINARDI
CLIENT APPROVAL: ANDERSON MORAES E SILVA / LETCIA MACIEJEWSKI
FILM PRODUCER: HELL FILMES
EXECUTIVE PRODUCTION: FELIPE HELLMEISTER
DIRECTED BY: FELIPE HELLMEISTER
1AD: PRISCILA TRABULSI
SERVICE DIRECTOR: DANIELLE HARIZ
SERVICE: CAROLINA POPOVISKI
PRODUCTION DIRECTOR: BETH GANYMEDES
PHOTOGRAPHY DIRECTION: FELIPE HELLMEISTER
Second unit/beach scenes: PEDRO KNOLL
ART DIRECTION: LUANA PINHANEZ
OBJECT PRODUCER: KARINA ZANDONA
CASTING PRODUCER: FERNADA SALEM
ASSEMBLY: FERNANDO AVILA
PS-PRODUCTION / FINALIZATION: LUIZ BICUDO
MOTION: MO AMBROZIO
COR: JOO MOREIRA/ PSYCHO IN LOOK
SOUND PRODUCER: CABARET
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