Logan’s study pointed out the five types of revelers and how they should occupy themselves throughout the holiday
Carnival is one of the main dates on the national calendar, not only because of the festival days, but also because of the movement that the moment causes in the economy.
According to information from the Brazilian Association of Bars and Restaurants (Abrasel), this year’s holiday should have a turnover of up to 15% more than last year, when the party generated more than R$8 billion according to the National Confederation. of Commerce of Goods, Services and Tourism (CNC).
With this in mind, Logan carried out a survey to identify the types of revelers in the country and their consumption habits. The study pointed to five types of profiles that will enjoy the date in different ways.
“We sought to understand the types of revelers this Carnival and identified the real opportunities within the five most relevant profiles, identified by our Data Insights Super Small Data platform, said Fbio SantAnna, Head of Sales/Head of Sales at Logan.
See below which profiles were highlighted by the analysis:
Relax Folio Profile
According to Logan, this profile has 88% of people interested in national trips for the purpose of rest, of which 92% are with their families.
Homemade Profile
The home profile should dictate consumption in supermarkets with an average ticket of R$633 during the festive period, in addition to showing 72% interest in entertainment such as streaming and cinema.
Traveler Profile
As the name suggests, the greatest interest (75%) of this profile is traveling to recognized carnival destinations, of which 81% intend to travel with friends, 69% intend to consume alcoholic drinks and 63% intend to go to bars and restaurants.
Folio Abad
In this case, they look for closed parties like boxes and declare that they are going to watch the parades. Of these, 57% are from classes AB and 63% live in the main capitals of Brazil;
Folio Street
Finally, the survey showed that the folio street will enjoy the street Carnival, which is dominated by social class C, with 51% of those surveyed and, of these, 91% intend to remain in the cities they live in, demonstrating journeys with shorter distances .
We apply this intelligence to a range of cognitive formats (mobile, CTV and Data Driven OOH), which are capable of impacting the target whether inside or outside the home, tracking their movement and routines throughout the day, reporting all the corresponding metrics, and attributing visits to Points of Sales with lifts audited by third parties, added Fbio.
