Agreement provides for the maintenance of 10 existing contracts and the signing of another five
Eletromidia announced the renewal of its partnership with Iguatemi SA. The agreement provides for the maintenance of 10 existing contracts in São Paulo and Brasilia, and the signing of another five, strengthening the company’s operations in this vertical.
The partnership includes the entry into shopping malls Praia de Belas and I Fashion Novo Hamburgo, in Rio Grande do Sul, I Fashion Santa Catarina, in Tijucas (SC), and the consolidation of operations in São Paulo, with the addition of Iguatemi So Carlos and So José do Rio Preto.
“The renewal of this partnership is a source of great satisfaction for us. We celebrate the continuity of this partnership which attests not only to the solidity of our relationship, but also highlights the excellence and prestige of the Iguatemi network. We are excited to continue offering innovative out-of-service solutions. home in the largest shopping centers in Brazil”, said Alexandre Guerrero, CEO of Eletromidia.
In addition to expanding geographic presence, the renewal of existing contracts will bring about the modernization of current assets.
“It is a great joy to expand Iguatemi’s work with Eletromidia to all of the group’s shopping malls. OOH media plays a crucial role in our strategy, helping to further improve our customers’ experience by bringing the best information about brands, promotions and events within each enterprise”, reinforced Renata Zitune, Media Director at Iguatemi SA
