Campaign was co-created between agencies Content House and CoCreators
Natural One launched Sente o Vero, its first campaign in 2024, signed by Content House in partnership with CoCreators. One of the biggest musical bets of the season, singer Marina Sena stars in the action with a new version of the hit Ombrim (Ai que delcia o verão), developed especially for the brand.
The new version of the hit has a music video that has everything to do with the most awaited season of the year, with a garden, swimming pool, sun, fun and refreshing drinks, which are gaining space in the public’s fridge. In the campaign, the new refrain was adapted to oh, what a delight summer is, we get a drink, we feel summer. Oh, how delicious summer is, we drink a drink, we feel summer.
The brand will host the Tiktok Branded Mission, which will be opened by Marina Sena herself, inviting Tiktok creators to feel the best of summer with her and Natural One.
@naturaloneoficial Here’s the hit of the summer with @amarinasena! Get your Natural One, share it using this audio and SenteOVero. #Ombrim #aiquedelciaovero #MarinaSena #naturalone #vero #hitdovero
Marina Sena How Delicious Vero Natural One – Natural One
The action includes a robust media plan on Instagram and Facebook, with the expectation of impacting more than 9 million people. On social media, Natural One continues to rely on a team of creators to co-create the brand’s content and conversations with its community.
In 2023, the brand had 20% of its content co-created with creators and the objective for the first quarter of 2024 is for this number to double and reach 40% of content about healthy eating, recipes, sustainability and lots of nature to inspire the public to feel the summer with Natural One, highlights Adrianne Elias, CEO of the Content House Group.
