Action created by DM9 took place in So Paulo and included the participation of comedian Mari Bernini
“Laughter is the best medicine.” The popular phrase is based on scientific facts, since the act of laughing releases dopamine, serotonin and endorphins, in addition to being a factor that reduces the body’s adrenaline.
With this in mind, Dasa carried out an action focused on future mothers and presented a stand-up comedy just for pregnant women. The show took place in So Paulo and was presented by comedian Mari Bernini.
Our purpose is to take care of health – and not just treat the disease – and offer our patients the right care throughout their care journey, at all stages of life. The campaign, by providing moments of relaxation and leisure for future mothers, is directly linked to the promotion of holistic care, in which laughter can also be a valuable tool for promoting health and well-being, said Daniela Paula, Marketing Director at Dasa .
The initiative was created by DM9 and is available on the health network channels. The video will also be shown to pregnant women in the network’s hospitals and laboratories during prenatal exams.
Laughter is one of the most pleasurable activities in human life, capable of relieving pain and bringing lightness to everyday life. Using creative expertise in a disruptive way to remember the power of this gesture, a source of pride and, of course, big smiles. Furthermore, we positioned the brand in an innovative way as a reference in maternity not only on common dates, such as Mother’s Day, added Laura Esteves, vice president of creation at DM9.
