Brand position itself as the one that makes the fastest payments and with a variety of games
BetSpeed chose 3mais to take over the company’s communications account, which currently sponsors six of the 12 clubs competing in this year’s Campeonato Carioca.
With the Paga, BetSpeed concept and the motto D a sua Rapidinha, Bet will position itself as one of the fastest paying bookmakers on the market, with more varieties of games and exclusive markets.
The first campaign is already scheduled to debut this month with materials for TV, radio, OOH, as well as a series of content produced for digital.
With the segment becoming increasingly competitive and the new regulations, 3mais immersed itself in the category to be prepared for the challenges, highlights Angelo Ferrari, CEO of the agency.
