Marina Sena Feel the Summer with Natural One

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Partnership brings a new version of ‘Ombrim’ in a refreshing campaign during the hottest season of the year.

A Natural One, the leading company in 100% natural juices in Brazil, launches Sente o Vero, its first major campaign in 2024, signed by Content House, the brand’s strategic agency, in partnership with CoCreators, a specialist in Influencer Marketing. One of the biggest musical bets of the season, the singer Marina Sena stars in the action with a new version of the hit Ombrim (Ai que delcia o verão), developed especially for the brand.

Natural One has continued to grow in recent years, investing in a strategy strongly anchored in digital and content marketing. National marketing action should accelerate in the first quarter, taking advantage of summer seasonality. This season of the year, there is a change in people’s behavior, which directly influences consumption habits. With this, refreshing drinks gain prominence and we are going to build on this, with the summer hit, to show that nothing is better than a practical, healthy and 100% natural juice to enjoy the summer, points out Gustavo Siemsen, CMO of Natural One.

The new version of the hit has a music video that has everything to do with the most awaited season of the year, with a garden, swimming pool, sun, fun and refreshing drinks, which are gaining space in the public’s fridge, with greater frequency of consumption. In the campaign, the new refrain was adapted to oh, what a delight summer is, we get a drink, we feel summer. Oh, how delicious summer is, we drink a drink, we feel summer.

Check out the official campaign video below:

For this version of the song to go viral, the brand will hold the Tiktok Branded Mission, which will be opened by Marina Sena herself, inviting Tiktok creators to feel the best of summer with her and Natural One.

The action includes a robust media plan in Instagram and Facebook, with the expectation of impacting more than 9 million people. On social media, Natural One continues to rely on a team of creators to co-create the brand’s content and conversations with its community.

In 2023, the brand had 20% of its content co-created with creators and the objective for the first quarter of 2024 is for this number to double and reach 40% of content about healthy eating, recipes, sustainability and lots of nature to inspire the public to Feel the summer with Natural One, highlights Adrianne Elias, CEO of the Content House Group.

Technical Data Sheet

Agncia: Content House e CoCreators
Advertiser: Natural One
Ttulo: It feels true
Client: Gustavo Braun, Gustavo Siemsen
Planning: Adrianne Elias and Sibele Toledo
Creative Direction: Adrianne Elias, Bárbara Bergamasco
Creation: Gabriela Moura and Beto Cardoso
Service management: Caroline Nogueira, Larissa Charnet
Service: Letcia Mota
Media director: Bruna Hesse
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Image Producer: TM Produes
Creative Direction: Vito Soares and Talita Morais
Executive Producer: Jojo Ziller, Bibi Lllis and Carolina Ferreira
Director of Photography: Lucas Raion
Op. Camera: Mathe Mendes and Vincius Durock
Art Direction: Carolina Monteiro
Ps Production: Zefini Filmes
Service: Flavia Alvim
Businesswoman Marina Sena and TM: Talita Morais
Artist: Marina Sena
Figuration: Nics, Mateus Conceio, Raiana Moraes, Sara Vieira and Tiago Vianna
Beauty and Styling: Sasa Ferreira, Tain de Castro