Ana Bgus’ mission will be to push the brand towards new levels of care for people, innovation and sustainable growth
Nivea announced the appointment of Ana Bgus as its new president of the Brazilian operation.
As the brand’s first female president in Brazil, Ana will have a role in driving Nivea towards new levels of care for people, innovation and sustainable growth.
“I am very happy to be at Nivea and be part of this highly reputed organization at this important moment in the company’s operations in Brazil. Together with the teams, we are committed to continuing to offer Care first, through quality products, and guarantee responsible action for society”, declared Ana.
With 30 years of experience in various strategic commercial roles in companies, the executive comes from Alpargatas, where she held the position of president of Havaianas Latam for the last two years. Furthermore, she also has experience in consumer companies such as Rappi, Kimberley Clark and Nestl.
The new president of Nivea Brasil succeeds Christian Goetz, an executive who completed 30 years with the company, 11 of which were spent as president of Nivea Brasil.
“We are excited to welcome Ana as our new president. We believe that her experience will be fundamental in continuing with business growth strategies and in our way of working, showing everyone the true Nivea Care”, highlighted Juan Pablo Leymarie , director of People & Management at Nivea Brasil.
Nova divided estratgic
In addition to the appointment of the new president, Beiersdorf, the German holding company that owns the brand, is also beginning to reposition Latin American markets in a new business region, called Latam.
The initiative aims to strengthen the company’s commitment to consumers in the region, providing a broader presence.
The region will be under the leadership of Aldo Barrientos, a Mexican executive who has worked at Beiersdorf for over 20 years, the last 6 as president of Beiersdorf in the Northern Cone, located in Mexico.
“The new LATAM division reflects our ongoing commitment at Beiersdorf to Latin America, where demand for skincare products continues to grow. We believe this transformation will strengthen our commercial relationships and allow us to serve our partners more efficiently, driven by our values , for excellence and for the synergy and exchange of experience between the teams”, commented Aldo.
The new Latam region has four subdivisions, which aim to promote more cohesion, talent development and business growth, formed by Brazil, CAMEX (Mexico and Central America), Southern Cone (with Chile, Argentina, Uruguay, Paraguay and Bolivia ) and Andean America (Colombia, Ecuador and Peru).
