Destrave a Boca no Carnaval, developed by Leo Burnett Tailor Made for Carnival, featuring the singer at various moments
Trident and Ludmilla teamed up for the second year in a row to continue the brand’s campaign for Carnival.
With the Destrave a Boca no Carnaval concept, the project developed by Leo Burnett Tailor Made, will feature the singer at different moments. The song Destrave a boca, created by the agency and performed by Ludmilla and Fernandinho Beat Box, remains the campaign’s main track.
This year, Trident will also be present in the boxes of N1, Carvalheira and will be one of the sponsors of Fervo da Lud, Ludmilla’s block, which will take place in Salvador and Rio de Janeiro, on the 8th and 13th, respectively.
The singer will also produce content on her social networks and sing Destrave a Boca in her trio.
In addition to Ludmilla, the brand has the participation of other influencers such as Cleo Pires, Sabrina Sato, Jade Picon, Malu Borges, Luccas Abreu, Clara Garcia, Malu Borges and many others.
Continuing the brand’s presence at major events, Trident celebrates life and diversity at Brazil’s biggest popular festival, Carnival. Furthermore, we were very motivated and happy to be able to renew our partnership with Lud and Fernandinho, which was a great success last year. And of course, as the mouth is the protagonist of this celebration, we want to further enhance the experiences and raise the level of enjoyment, with our new Cool Raspberry flavor from the Trident Max line, said Isabela Zyad, Senior Marketing Manager for Candies and Gummies at Mondelz Brazil.
The digital campaign began running on January 15th and will run until the end of February. The brand will also promote actions at different events with signs with funny phrases, Instagrammable panels, kiss cam, Billboard and photo opp.
