Meeting takes place between March 13th and 15th in Florianpolis (SC)
The National Outdoor Central Convention will take place between the 13th and 15th of March, in Florianpolis (SC). The meeting, which will have as its motto “Urban Connections, Human Connections”, will bring together some of the main names in the market, such as the former CMO of McDonald’s, speaker and writer Joo Branco.
The entity explains that the convention is aimed at businesspeople, directors, managers and executives of exhibitors and planning agencies across the country, whether associated or not.
During the event, players in the Brazilian foreign media market will accumulate new knowledge about national and global trends in the sector. In addition to Branco, Daniela Klaiman, José Salibi Neto, Leonardo Lazzarotto, Felipe Davis, Lana Pinheiro, Raul Juste Lores, Ricardo Bastos, among others, will also participate.
Fabi Soriano, executive director of Central de Outdoor, comments that the lectures will cover topics such as the integration of OOH with the cities of the future, marketing with purpose, sustainable business, community and success stories. In recent years, our country’s foreign media has stood out around the world, with its creativity and advanced digitalization. Having a meeting of professionals in the area in order to discuss topics relevant to the environment is a way to increasingly develop our sector.”
“The professionals present will be able to be inspired by the lectures given by renowned OOH names and, thus, transform and increasingly develop Brazilian foreign media. The event also comes to value the strength and creativity of the sector, fruits of competence and skill of our professionals”, says Joo Batista, president of Central de Outdoor.
The National Convention is sponsored by Adsmovil OOH, The Led, , Inviron, LedWave and Samaha Bank.
(Credit: Photo by Terren Hurst on Unsplash)
