Advertising Day is more than a celebration, it is recognition of a profession that, with creativity and strategy, shapes the landscape of modern communication. February 1st was established in 1966 after the publication of Decree No. 57,690, with the aim of regulating the profession in the country.
The profession goes beyond creativity, involving strategy, empathy and a deep understanding of the public and brands, in order to connect companies to their target audience in the most assertive way. Therefore, Advertising is based on engaging narratives that shape consumer perception. Each action is carefully constructed to capture the viewer’s attention and leave a lasting impression.
From the simplest commercials to complex campaigns, the essence is to create an emotional connection between the brand and the public. But after all, how does the advertising market and the day-to-day life of professionals work? Understand everything as you read!
The dynamics of the advertising and communication market
The advertising segment showed a growth of 12% in 2022, according to a study carried out by IAB Brasil, an association that represents the sector. Investments in advertising totaled R$14.7 billion in the first half of 2022.
This growth was also recorded by the demand for higher education courses, as according to a survey conducted by Agncia Conversion, a specialist in data and SEO, searches for the term advertising and blended advertising” and “college of advertising and value advertising” showed an increase of 54.55% and 22.03%, respectively.
The study, with data from Google in the period between December 2022 and December 2023, also showed stability in areas such as Public Relations and Journalism. These fields continue to be key pieces in the construction of the organizational and social communication narrative.
People are also looking for flexibility, in addition to improving knowledge. The term “education marketing college” increased by 22.03%, according to the expert. This reinforces that the search for ead courses In general, it has been growing exponentially, as they are alternatives that have made access to higher education increasingly viable and accessible.
The functions of advertising in the current job market
Among the main responsibilities of an advertiser are meeting the business demands of clients, proposing actions and campaigns based on the agreed project, creating and developing strategies according to the appropriate media and channels, adapting communication according to client expectations, among other things. others.
The areas of activity also reflect different market opportunities, as professionals can work in environments such as advertising agencies, public bodies, various media outlets, in company communications departments and in the entrepreneurial market, both as a freelancer and as an entrepreneur.
*Cape photo: iStock
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