Piece was designed to elevate the relevance of the mixed reality category with rebranding pieces
My World announced the launch of its new mixed reality glasses, New Reality, with a campaign signed by Euphoria Creative and produced by Sugarcane Filmes.
Under the motto “It’s revolution, baby”, the piece was designed to raise the relevance of the mixed reality category with rebranding pieces and a film that seeks to bring glasses closer to different lifestyles.
“The challenge of this film was to develop a narrative with so few elements on stage and still build an immersive and dynamic film. Projecting today a futuristic and innovative feeling that goes beyond the tangible was only possible to achieve after many meetings and exchanges with the team super talented technician and the agency, who were super friends throughout the journey. We are proud.” said Igor Selingarde, Executive Producer at Sugarcane Filmes.
To present the New Reality to the world, My World chose to launch the glasses in the main global airports, starting with Canada and expanding to the United States, Switzerland, England, France, Japan, among other countries.
“We believe that mixed reality is a technology that has the potential to help us see the world in a new way. We wanted to create a campaign that showed this potential in a creative and inspiring way”, added Marcelo Rizrio, co-founder and CCO of Euphoria.
