Hawaiian food chain Mana Poke launched the ‘Mana o Hit do Vero’ campaign. The idea is to combine music with poke and compare the Hawaiian dish with this summer’s music charts. The campaign will feature singers Mariana Nolasco, Mar.iana, DJ Carol Emmerick, as well as influencer Rachel Apollonio and surfers.
Mana Poke’s Marketing Manager, Carolina Ceravolo, explains that the idea is to further popularize poke, making it present in people’s main moments this summer, as well as successful hits.
In this summer, which promises to be one of the hottest in recent years, people tend to look for a lighter and healthier diet, which brings health, well-being and a better quality of life. And poke is the perfect choice for this season, when we need to maintain energy and vigor to deal with everyday life, explains Carolina.
The campaign will feature specific content for TikTok and YouTube with singers Mariana Nolasco, Mar.iana, DJ Carol Emmerick, as well as influencer Rachel Apollonio. A video manifesto of the ‘Mana e o Hit do Vero’ campaign will also be produced, recorded on the north coast of São Paulo, with the participation of surfers and influencers Fernando Junior, Susu Kato, Duda Cassini, as well as plastic artist and influencer Bruna Ked.
The campaign is already live and available on the social networks of the Mana Poke franchise network, Instagram, Tik Tok and YouTube.
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