Registration for the new reality show of Rede Globo are now open on the Gshow website.
The expertise of those who do the most reality of confinement in the world and the experience of those who look after the careers of the biggest musical stars on the planet. as soon as Globo e Universal Music come together in an unprecedented partnership, in their new reality show musical. The program, an unprecedented and original format from Globo, scheduled to premiere in the second half of 2024, will bring the renowned elements of coexistence, interactivity with the public, multiplatform content and the creativity and artistic and production quality always present in Globo formats. . The unprecedented partnership with Universal Music Brasil will bring the characteristic elements of the music universe, not only in hiring the winner of the program but also in other reality showsbut throughout the course of the program.
The director of the Varieties and Realities genre at Globo, Boninho, stated that the new program was born from the union of two successful formats: confinement and musical competitions. According to him, the public will be able to follow the musicians’ journey and challenges during the program. The director commented that everyone will be music stars during the reality and for this to be achieved, the program relied on Universal Music partners to bring the daily life of the music market to the format.
Working with the exceptional Boninho and Globo reality show team and the participating musicians throughout the entire trajectory of the reality show be the great differentiator of this partnership model. The Universal Music team will support participants throughout the program, enabling them to experience the real world of the music market and access all the resources and strategies available to build their careers. And fans, naturally, will gain new idols and lots of good music, says Paulo Lima, president of Universal Music Brasil.
Registration for the new musical reality show is now open via the Gshow website.
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