Campaign, which features Ludmilla, was signed by LBTM
Trident’s new campaign, focusing on Carnival 2024, will have the concept “Unlock your mouth at Carnival”. The project, developed by Leo Burnett Tailor Made, involves Ludmilla at different times.
The song “Destrave a boca”, created by Leo and performed by singers Ludmilla and Fernandinho Beat Box, remains the campaign’s main track.
The brand is also one of the sponsors of Fervo da Lud, Ludmilla’s block, which will take place in Salvador and Rio de Janeiro. Together, they have an audience of more than 2 million people. The singer will also produce content on her social networks and sing “Destrave a Boca” in her trio, live, for thousands of revelers.
In addition to Ludmilla, the brand has the participation of other influencers such as Cleo Pires, Sabrina Sato, Jade Picon, Malu Borges, Luccas Abreu, Clara Garcia, Malu Borges and many others.
