Agency will be responsible for media, creative and strategic work
After a competitive process, Banco Inter becomes part of Banco Inter’s client portfolio. The scope of the work that will be carried out includes media, creative and strategic support, in addition to the launch of a main campaign for the company, which will begin in the first half of the year.
The work will position the company so that it is in the public’s mind and is considered an intelligent choice for financial life.
Andrea Nocciolini Costa, Inter’s branding director, says the idea is to position the brand as something that ‘will touch people’s financial lives’. “A brand that offers a more intelligent look at everyday choices,” said the executive.
Recently, the agency renamed itself Talent, and changed its concept to Conversa Muda Tudo, but always with the foundations that made it well positioned: strategic thinking and creativity.
