Campaign was designed by Galeria and the films produced by Boiler and Evil Twin Music
Developed by Galeria, Ita’s new campaign for Rede, payment method companies, highlights for entrepreneurs the advantages of oranges and everything they provide access to within the bank’s ecosystem.
Under the concept more than a little machine. Laranjinha do Ita, , the films present a new language and exalt the benefits of Laranjinha, through dialogues full of humor between two salespeople.
The first of them portrays the choice of the little machine at the beginning of the year, reinforcing that those who have the little orange can sell better, faster, with all of Ita’s payment solutions and security, as well as access to credit and management solutions in an integrated way.
The campaign incorporates 30 films for open and closed TV that will be released throughout the year.
The films were produced by Boiler and Evil Twin Music.
