For executives, the market is going through a time when data needs to be secure and available
A Salesforce survey showed that 92% of Analytics and IT leaders stated that there is an increase in the need for reliable data to work.
According to them, the data needs to be safe, available and reliable for AI to be able to work.
With this in mind, the company’s executives came together to present four trends for the future of data, AI, customer experience and security.
According to Salesforce, the first of them says that the artificial intelligence revolution will become a data revolution. For Wendy Batchelder, chief data officer, organizations will only be able to harness the potential of AI when it is fed with accurate and comprehensive data.
“We can expect a continued strong focus on data privacy and compliance, including the implementation of more robust data governance frameworks, the establishment of clear policies for data collection, storage and use, and the continued monitoring and auditing of data used for training “, stated the executive.
Wendy also highlighted that many organizations are facing large and isolated volumes of data that lack a source, and therefore data harmonization will be a key priority for business leaders.
“Promoting a strong, data-driven enterprise requires a focus on generating credibility and, ultimately, trust, to drive adoption,” he added.
In addition to this, another point raised by executives is that data will continue to be democratized and will become smarter. According to Southard Jones, director of Tableau products at Salesforce, the focus on the democratization of data and analytics tools will take a new direction in 2024.
“They will become more proactive, automatically identifying anomalies in the underlying business data, providing insights in natural language, and giving users the ability to ask questions and get answers quickly without turning to a data analyst,” Jones explained.
Another trend raised is the increase in the importance of design for improving customer experience, product value and market suitability and this change will reflect in a commitment to the art and personality of software brands, in addition to building deeper connections. strong with customers.
“There is a growing need to recognize the critical role of design in meeting goals and delivering products that customers not only find useful, but enjoy using. The overall user experience will be key and teams will need to consider customer feedback and instill a design process that includes prototyping, commitment to user experience, and continuous improvement,” said Ethan Eisman, senior vice president of design at Slack.
Finally, the last trend was called the “new era of cyber defense”, which will emerge to face new threats. According to Kelly McCracken, senior vice president of detection and reaction at Salesforce, as artificial intelligence advances, the market will continue to see more attempts at infiltration and exploitation based on digital ecosystem systems technology.
“Hackers are using the technology for everything from generating programming code, cracking passwords, exploiting zero-day vulnerabilities and identifying misconfigurations, to social engineering and deepfakes. On the other hand, AI can help companies automate tedious tasks such as recognizing anomalies, detecting fraud and phishing attempts, and predicting behavior. This not only allows security teams to increase their efficiency, but also to identify threats quickly, at scale, and reduce reaction times.” Kelly.