Created by Ogilvy Brasil and produced by sala 12 and Paranoid, the campaign consists of a four-episode web series
Siga Antenado, in partnership with the agency Ogilvy Brasil and the producers sala 12 and Paranoid, launched the web series “Bom Sinal”, which will have four episodes and aims to reinforce the message about the exchange of traditional satellite dishes for digital ones in the home of Brazilians.
Throughout the series, the videos will have as their narrative the backdrop of a fictional city called “Bom Sinal”, with characters that represent the most diverse profiles, stereotypes and mannerisms of Brazilians from all over the country. The scripts were created by Davi Kolb and Peppe Siffredi.
The story will be guided by Salvador, a stranger who, upon arriving in Bom Sinal, has the new digital dish installed in his house, which causes strangeness among the other residents who, in the end, understand that everyone can have access to the new digital dish with the Follow Antenado.
“We managed to mix advertising with entertainment in a light, fun and didactic way. Bom Sinal is a city that could be anywhere in Brazil”, added Paulo Salles and Danilo Dualiby, Creative Directors at Ogilvy Brasil.
The campaign will have a presence in digital environments with films, spots and graphic pieces that will be used throughout the year on TV, radio, social networks and outdoor media.
“The strategy of the new campaign takes into account the critical lessons learned about how to create opportunities for dialogue with the public during the almost two years of operation of Siga Antenado. a flirtation with entertainment in the form of a TV program, in episodes and communication pieces whose mission is to portray the routine of families who live in smaller cities and depend on traditional satellite dishes to watch TV”, said Abreu, Director of Communications at Siga Antenado.
