Music performed by Pepita, Mel Gonalves and Raquel is part of the initiative created by Lew’Lara\TBWA and Mynd
After the launch of “Over 30”, a project that gave visibility to trans and transvestite people who overcame violence statistics, overcame the 30-year barrier and became a reference in their areas of activity, Billboard Brasil presented the single “Pra We”, as a continuation of the project.
The song, performed by Pepita, Mel Gonalves and Raquel who appear on the cover of the edition, is available on digital platforms and was produced by Pablo Bispo.
“It was incredible to be part of this project, especially at a time when the Brazilian music scene is bringing more and more representation and diversity. I believe in the power of inclusion and I know that songs like this serve as an inspiration for many people and open doors for other artists do the same”, said Pablo Bispo.
The project was created by Lew’Lara\TBWA in partnership with Mynd.
“The release of the song “Pra Ns” crowns an incredible project that we have been planning for months. All the dedication of the singers Pepita, Mel and Raquel, the music producer Pablo Bispo and all the professionals involved in different stages of the process, were essential for the single to debut with full force on musical platforms. We believe that movements like this can inspire and transform the lives of many people. It is worth mentioning that this is an annual project and that we are already excited to build the project in 2025″, added Camila Zana, director of Billboard Brasil.