Campaign developed by Le Pub Milan highlights the brand’s attributes and was launched in Brazil last Thursday (1)
Heineken announced the launch of “The Taste of Heineken”, the first film in the global campaign “Taste of Heineken, Only Heineken”, which aims to highlight the beer’s credentials such as its bitter taste and the ingredients in its composition.
Developed by Le Pub Milan, the film premiered during the interval of Jornal Nacional, on TV Globo, this Thursday (1).
“Our attributes, purpose, ingredients and production processes are what make Heineken unique. For us, it makes a lot of sense to air this campaign that explores these exceptional qualities, whilst also inviting the public to learn more about Heineken’s credentials.” our beer. Heineken has a product that is different, unique, that pleases the Brazilian palate. We are very proud of the space that the brand is gaining in the country”, said Beatrice Jordo, director of communications for the Heineken brand in Brazil.
“What many don’t know is that Heineken is not just pure malt. There is a combination of factors that make our beer have such a unique flavor. In addition to water, malt and hops, we have A yeast, the natural fermentation process in tanks horizontal lines and production with green energy, exclusive to the brand”, added Maurcio Giamellaro, CEO of the Heineken Group in Brazil.
