The collection includes sunglasses, watches and prescription frames. Partnership between the singers and the company was brokered by Mynd Brands
As anticipated in an interview with propmarkChilli Beans announced the launch of a collection that celebrates the arrival of Carnival in partnership with singers Lusa Sonza and Leo Santana.
The Chilli Hits line reflects the authenticity and style of the artists and is made up of 31 pieces including sunglasses, prescription frames and watches.
“The idea of this campaign was to take on the Brazil Core aesthetic to celebrate Carnival in the best Chilli Beans style”, explained Jose Caporrino, creative director of House Chilli Beans.
The pieces inspired by Lusa Sonza feature different shapes and textures. In the case of watches, vintage models have a leather strap, which bears the initials “LS” on the dial and a case in which it is possible to personalize the name of the person who purchased it.
Already with Leo Santana, a model of glasses has a hollow metal rod with crystals around the brand’s logo and a removable sicurezza with a medal in studded crystals.
“That music is one of our pillars is no secret to anyone. That we have been fans of the work done by Lusa Sonza for a long time either. And that we are much less passionate about Brazilian music. That’s why we decided to join forces with the greatest singer in ax from Brazil to, together with Lusa, compose our summer collection. All glasses and watches bear references from these two beloved artists and, of course, are the face of summer”, highlighted Caito Maia, founder of Chilli Beans.
The partnership between the singers and the company was brokered by Mynd Brands.
