Brand will be present in the preparation suite, which will be enveloped with the visual identity of micellar water
Bioderma will have an activation within the Vogue Ball, which will take place this Saturday (3), at Copacabana Palace, in Rio de Janeiro.
Alongside influencers such as Caroline Trentini, Anttonia Morais and Fernanda Oliveira, the brand will be present in the preparation suite, which will be enveloped with the visual identity of micellar water and the party theme, Galaktica.
“We wanted to bring an environment that connects with the history of Sensibio H20 Micellar. Aware of trends, the brand is always looking for spaces that reinforce our positioning, seeking to promote experiences for partner influencers”, explained Aline Balarini, marketing manager at Bioderma.
The influencers’ production will be focused on skin preparation, with a team of beauty artists such as Leo Ferreira, Joo Miranda and Jean Ricardo, who will use Bioderma products.
In addition to the activation, the brand also made the product available to the 1800 guests at the Ball, which will be distributed at the end of the event.
“In this partnership, we seek to generate real connections and expressive impact in an organic way. At the Vogue Ball, Bioderma will introduce its products into the routine of influencers and the aim is to transmit brand knowledge, consideration and desire to the end consumer”, added Vitor Alcantara, co-founder of Prosa.