Campaign, created by W3haus, revolves around the concept “Makeup starts with shine”
Eudora confirmed her presence at the Vogue Ball, which takes place this Saturday (3), at the Copacabana Palace, in Rio de Janeiro, and will have the theme “Galctika”, based on outer space.
The campaign, created by W3haus, revolves around the concept “Makeup starts with shine” and will feature costumes inspired by products from the line through textures, colors, shine and packaging that will be worn by Sasha Meneghel, Camila Queiroz, Juliana Nalu, Livia Nunes, Manu Xavier and Cris Paladino.
“At Carnival, fun and shine are expressed through fashion and makeup. With this starting point, we evolved our look at Eudora products, going beyond inspiration for makeup and taking them to complete looks. We look at the conversation that these looks and makes can generate, connecting Eudora from the search and makeup tutorials to the buzz caused by celebrities at the Vogue Ball and in the boxes”, said Dbora Barbezani, VP of Customer Service and Business at W3haus.
Eudora’s presence at the Vogue Ball is also marked by an activation made up of a claw machine with the brand’s most desired products and, to make the challenge more attractive, there will be a golden ball that will have a one-year voucher for Eudora items.
In addition, the brand will also be present with a flyer activation that promotes makeup touch-ups throughout the event.
“The Vogue Ball is the movement that starts the Eudora Carnival and our objective was to bring together make-up and fashion, two of our priority territories, in a creative way. Therefore, we brought a strategy in which we challenged Brazilian fashion icons and their stylists to create an innovative and galactic look from one of the brand’s makeup items, showing the power and unique shine of each one”, says Jacqueline Gonzalez, Senior Communications and Networks Manager Eudora.
Finally, the brand also teamed up with TikTok and Vogue to offer a live broadcast of the event that will be led by Dudu Bertholini and Gabb.
