Manuel Belmar, who is also director of Finance, Legal and Infrastructure, will also take over the area
Globo announced that Erick Brtas has left the leadership of the Digital Products and Paid Channels area. At Globo since 1997, when he arrived as a Journalism intern, Erick led the team that, in 2015, created Globoplay.
He was in Silicon Valley, where he contributed to the acceleration of the company’s digital transformation process and where he returned, in October 2019, to resume the streaming platform, leading the Digital Products and Services area and then taking over the directorate of Digital Products and Paid Channels.
With this, Manuel Belmar, current director of Finance, Legal and Infrastructure, will also take over the area that belonged to Brtas. The executive has been with Grupo Globo since 2003 and, in the process of integrating Globo’s businesses, he led the construction of the company’s vision and D2C model, contributing with his refined strategic capacity and dominance of the business and the market.
Below, the full internal statement released today by Globo’s CEO, Paulo Marinho.
“Dear teams,
A few months ago, Erick Brtas approached me to share his reflections on his career moment and remind me that in this first quarter of 2024, Globoplay would be achieving the goals agreed between the company and him in 2019, when he resumed command of the platform. His duty was fulfilled and, after 26 years of dedication to Globo, he wanted to follow new professional paths, with the certainty that the company’s digital strategy is consolidated and to continue on its path to success.
Erick built a legacy, leaving his mark at every stage, always wanting to do things differently, transform and innovate. He started as an intern in April 1997 and continued his career at TV Globo’s Journalism, where he held prominent positions as editor-in-chief of ‘Jornal da Globo’ and regional director of Journalism in Rio. In this position, in fact, he was one of the leaders of team that won the International Emmy, in 2011, in the News category. His restless and curious profile made him explore other opportunities, diving into digital. Later, in 2015, his search for something new would lead him to lead the creation of Globoplay, which helped to reaffirm our strategy of approaching and offering directly to the Brazilian consumer.
In order for us to move forward, it was necessary to get to know other markets, map new partners, investment opportunities and seek out what was most modern in the world’s innovation hub: Silicon Valley. There, as business director, Erick connected Globo to cutting-edge technology companies, which contributed to accelerating our digital transformation process. After almost two years of living outside the country, he returned to resume Globoplay, bringing with him the necessary repertoire to boost the evolution of our platform.
During the unification of the companies, Erick led the creation of the Digital Products and Services area, which concentrated, in addition to our streaming platform, a portfolio of websites and products that lead their segments in the digital environment G1, GE, GShow, Globo.Com and Cartola. A few years later, he took over Canals Pagos, Negocios Internacionais and Globo Filmes, resulting in the directorship of Digital Products and Canals Pais.
At Globoplay, the diversity of content represented by Globo channels and our portfolio of originals attracted millions of subscribers and consolidated our service as one of the few regional streaming players capable of competing, in their country, with global platforms. Erick says goodbye, leaving important milestones for Globo and for all of us.
To take on the leadership of Digital Products and Paid Channels, I invited Manuel Belmar, current director of Finance, Legal and Infrastructure, an area that will continue under his management.
Belmar has a solid and successful executive track record, inside and outside Globo. He joined the Group in 2003, as general manager of treasury at Infoglobo, and was later promoted to financial director. In 2009, he took over as Globosat’s financial and management director. A few years later, he expanded his scope, becoming director of operations, also having among his responsibilities the fronts of technology and engineering, advertising sales and digital transformation. During the UMASOGLOBO Program, he led the group that worked on building the vision and the D2C-direct to consumer model, adding his refined strategic capacity and mastery of our business and the market. His leadership style is recognized by everyone and is very aligned with our values and our Culture.
Belmar will follow its commitments to increasingly seek the growth of Globo’s digital products, manage the portfolio of the Digital Products and Paid Channels area, ensuring balance between business models, and explore different segments, in accordance with the evolution of habits of the consumer, maintaining the focus on increasingly relevant results that meet the needs of the Brazilian public, today and in the future.
On behalf of myself and my family, I thank Erick for his commitment and dedication to Globo over the years. To Belmar, I wish you much success in your new challenge.
Paulo Marinho“
