‘We spend the whole year in costume, but there comes a time when our truth appears!’… with this spirit, showing that at Carnival everyone can be who they really are, that Brahma celebrates the arrival of the festivities and invites people to celebrate the way they wish. Starring the singer Lo Santana, a Bahian success since the 80s, the Beer No1 film conveys the beauty of the scenes from Brazil’s biggest popular festival, calling on revelers to exchange their everyday costumes, those they wear at the office, for the brilliance of celebrating with spontaneity and without strings attached, in an atmosphere of Brahmosity.
The campaign was created by the Africa Creative agency. Check out the film.
Carnival is a national passion and an opportunity for Brazilians to express themselves without worries, revealing their joyful side that is often hidden. Brahma has a long history of supporting this Brazilian authenticity, especially when it comes to enjoying a national passion, like Carnival. Once again, the brand wants to be at the party’s side at all times during the party, whether at the sambadrome, in the street blocks, in the boxes or at home, always encouraging moderation, says Maurcio Landi, director of Brahma, official sponsor of the foliage.
The initiative celebrates the freedom to be who we are and highlights Brahma beer as the ideal choice to accompany these moments. Let’s toast our true essence and joy that only the carnival spirit provides”, adds Helosa Pupim, vice-president of Customer Service at Africa Creative.
TECHNICAL SHEET
Title: Brahma Carnival – Take off your costume
Agncia: Africa
Advertiser: Brahma
CCO: Sergio Gordilho
Executive Creative Director: Nicholas Bergantin, Gustavo Victorino
Creative Director: Henrique Martins and Raphael Santos
Creation: Raphaella Philipetto, Lucas Menegotto
COO: Carolina Boccia
Service: Helosa Pupim, Rafael Marques, Vivianne Santos and Luisa Pires
Media: Pedro Eustachio, Thiago Martinez, Victor Berto, Caroline Richa, Victoria Molina, Carolina Oliveira and Wenderson Gontijo
Planning: Fernanda Oliveira, Pedro Paulo Martins Fernandes, Renata Ribeiro da Silva, Giovanni Cozerm and Douglas Avezum.
Diretor Talents: –
Talents: –
Production Agency: Rodrigo Ferrari / Tais Olhiara
Special projects: –
Producer: Alice
Directed by: Felipe Mansur
Producer: Wal Tamago
Executive Producer: Joana Duchiade
Production Coordinator: Mariana Kerche
Coordination Assistance: Caroline Julian and Juliana Sena
Director of Photography: Diego Rosenblatt
Art direction: Andres Zarza
Art assistance: Morgana Addor
Art production: Carlos Alberto Castilho
Still photographer and digital content director: Hanna Vadasz
Direction assistance: Michelle Lutfy
Production team: Gisela Takara, Mayara Sandow, Nicolas Pea, Erlon Sousa, Stephano Alquati
Location production: Fabricio Marinho PRODUCTION CAST: Cludia Secaf, Luiza Rossini
Figuration production: Slvia Dunitz
Costume production: Betinha Magalhes
Costume assistance: Virgnio Oliveira, Fe Garcia, Gustavo Oliveira, Larissa Xux
I produce objects: Mary Mello, Thais Texx
Makeup: Mima Mizukami
Post production executive production: Mario Ubirajara
Assembly and editing: Rodolpho Ponzio AMC
Colorization: Osmar Junior
Effects supervision: Amrico Cato Jr. (Voodoo House)
Composio: Amrico Cato Jr. / Vivien H. Carelli (Voodoo House)
Motion Design: Amrico Cato Jr. (Voodoo House)
3D: Hardcore FX (crowd simulation)
3D: Gustavo Braga (confetti / particles / mask)
Editing and finishing assistance: Enrique Augusto and Tais Oliveira
Audio producer: Halley Sound
Music Producer: David Bessler
Sound Design and Mixing: Vinicius Villani
Executive sound production: Thereza Helena
Studio Coordination: Taiana Trajano
Music production assistant: Giovanni Manzi
Singer: Adriana Dr
Backing Vocals: Fitti, Lilian Carla, Simone Costa
Drums: Caio Oica
Percussion: Thiago Kobe, Bka Reis, Romulo Oliveira
Guitars, keyboards and electric bass: David Bessler
Recording engineers: William Luna and Raphael Rui Castro (Cia dos Técnicos)
Ambev Production: Integrated DraftLine
Head of Audiovisual Production: Julia Kannebley
Executive Production: Karin Stuckenschmidt and Carlos Grbber
Producers: Bruno Arneiro, Carolina Araujo and Gabi Froemming
Approval/Ambev: Daniel Wakswaser, Maurcio Landi, Joice Carvalho, Mariana Montoaneli, Caique Lima, Mariana Santos, Thiago Leito, Camila Rodrigues
First Release Date: 01/16
PR Team – InPress: Thas Szpigel, Guilherme Cardoso, Bruna Nascimento, Thais Louzada and Patrcia Gonalves.7
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