Ao created by Druid wants to promote sought-after faces during influencer streaming in the game Starfield
In the state of São Paulo alone, on average, 25 thousand people disappear per year. In support of this cause, the Movimento Mes da S has played a fundamental role since 1996 in helping families search for missing loved ones.
And to help with the cause, Druid Creative Gaming developed a project to bring the community closer to this important cause and take advantage of the popularity and reach of electronic games as a media and dissemination platform.
With the launch of Starfield, an adventure game about exploration in space and considered a great success in recent months with the sale of more than 10 million copies worldwide, the insight for creating the opportunity was given, as one of the aspects What draws the most attention is the “Character Creator” – a tool in which players can define the characteristics of their avatars.
The project transforms photos of missing people registered in Mes da S into characters from the game Starfield and invites major gamer influencers to donate their time and audience to the Movement’s cause, pledging to play with these specific avatars.
The aim is to generate awareness for Mes da S while, with more people following the Institution’s profiles, the database with missing people also gains more access. During all the lives held, the streamers were trained by Druid on the history of Mes da S so they could talk about the subject in their chats with their followers.
The action is already underway.
