A etermaxa global-scale entertainment technology company, founded in 2009 in Argentina,
recognized for iconic titles such as ‘Pregundados’ and ‘Apalabrados’, names Andressa Scasso as Country
Manager in Brazil for the Brand Gamification unit, a pioneering marketing concept created by
etermax which aims to create real connections between brands and qualified consumer audiences.
The executive has worked at etermax Brand Gamificationh for 4 years, taking over the operation with the objective of leading
the relationship team with the advertising market, partnerships and marketing strategies in the country, in addition
to guide the market with trends in the gaming area and special advertising formats.
Andressa has been working in the advertising market for 15 years, with a postgraduate degree in Digital Marketing from FIA Business
School and had stints at companies such as Mercado Livre, MTV Brasil, Editora Abril and TV Globo. The current country
manager joined etermax in 2020 as Sales Manager in Brazil. In 2023 she was promoted to Country Manager Europe and with the new position she will also continue to lead the main initiatives on the European continent, thus assuming the role of Country Manager Brazil and Europe.
Brand Gamification is the division of etermax dedicated to leveraging brands to establish connections
engage with consumers through 360 gaming solutions, captivating entertainment experiences and
exclusive advertising formats across its network of more than 2,200 leading mobile titles. As part of your offer
Comprehensive, the unit also offers licensing and co-branding opportunities with Asked, Apalavrados and other etermax intellectual properties, allowing brands to leverage the entertainment technology company’s expertise.
*Cape photo: Divulgao/ Etermax
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