Laughing is good for your health. After all, the gesture is responsible for releasing dopamine, serotonin and endorphins (hormones related to well-being), in addition to reducing adrenaline, associated with fear and anxiety. With this motto, the Dasa, the largest integrated health network in Brazil, carried out an unusual and special action for future mothers: a stand-up comedy exclusive for pregnant women, in São Paulo, with comedian and mother Mari Bernini, who has four young children and is pregnant with the baby. her fifth baby. In addition to being used to creating humor related to the feminine universe, she produces a lot of content about motherhood.
Created by DM9, the action is live on Dasa and its brands’ social media channels. The video will also be shown to pregnant women in the network’s hospitals and laboratories during prenatal exams.
Laughter is one of the most pleasurable activities in human life, capable of relieving pain and bringing lightness to everyday life. Using creative expertise in a disruptive way to remember the power of this gesture, a source of pride and, of course, big smiles. Furthermore, we positioned the brand in an innovative way as a reference in maternity not only on common dates, such as Mother’s Day, comments Laura Esteves, vice president of creation at DM9.
For Daniela Paula, Marketing Director at Dasa, the campaign is directly linked to the company’s purpose of looking at the individual in an integral way.
Our purpose is to take care of health, and not just treat the disease, and to offer our patients the right care throughout their care journey, at all stages of life. The campaign, by providing moments of relaxation and leisure for future mothers, is directly linked to the promotion of holistic care, in which laughter can also be a valuable tool for promoting health and well-being, said Daniela
Technical Data Sheet:
Agncia: DM9
Campaign: StandUp for Pregnant Women
Advertiser: Dasa
Agncia: DM9
CEO: Pipo Calazans
CCO: Icaro Doria
COO: Thomas Tagliaferro
CSO: Jader Crivelaro
VP OF CREATION: Laura Esteves
EXECUTIVE CREATIVE DIRECTOR: Nina Lucato
HEAD OF ART: Philippe Demar
CREATOR: Bruno Anibal, Caio Zucchi, Diego Reis, Pedro Rosadas, Debora Caprioli, Mariane Juliani
CBO: Michel Issa
BUSINESS DIRECTOR: Ana Claudia Benini
SERVICE: Mariana Sodr and Larissa Colares
PROJECTS: Flavio Abrahao and Thais Arrais
MDIA VP: Renata Valio
MEDIUM: Bruno Simoes, Joao Vale and Rafaela Fernandes
PR: Renato Rogenski and Jessica Oliveira
PLANNING: Miguel Souza, Laura Orcioulo and Breno Strassacapa
CREATIVE PRODUCTION: Anna Ferraz, Jessica Tomaz and Caio Rodrigues
REVIEW: Sabrina Pagotto and Angela Case
FINALIST: Leandro Monea
CLIENT APPROVAL: Daniela de Paula, Mariana Karrer, Marcello Hardt, Luciana Veloso, Victor Berto, Matheus Maciel and Jessica Vasconcelos.
Film producer: Boiler Filmes
DIRECTOR: Liv Stacciarini
EXECUTIVE PRODUCTION: Juliana Martellotta
HEAD OF SERVICE: Larissa Perrotta
SERVICE: Jonas Monte, Amanda Arcaro and Maria Clara Gonalves
HEAD OF PRODUCTION: Juliana Sigolo
COORDINATION TEAM: Cynthia Gama, Cintia Varella and Marina Rohnik
PRODUCTION AND LOCATION DIRECTOR: Daniel Oliver Simpson
1 ASSISTANT DIRECTOR: Leyla Bethlehem and Larissa Andrade
PHOTOGRAPHY DIRECTOR: Nico Matteis
ART DIRECTION: Thiago Cusack
FIGURE DESIGNER: Milton Fucci
CASTING PRODUCER: Isabeau Christine, Allan Dorian and Daiana Andradel
HEAD OF PS-PRODUCTION: Ricardo Quintela
ASSEMBLY: Ana Vedovato
FINALIZATION: Rodrigo Azambuja, Renata Dalbem and Rafael Baro
FINISHING ASSISTANT: Jean Neto
COLOR GRADING: Acauan Pastore
PS-PRODUO: Plural Image and Sound
ESTDIO THE LIKE: MR PINK
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